What is Multi-Channel retailing?
The ultimate goal of Multi-Channel retailing is to provide a flexible and seamless shopping experience, regardless of whether the customer walks into a store, visits the website or orders over the phone and mobile. This is becoming increasingly important as market pressures continue to mount and retailers turn to the high growth rates of online and direct channels to maintain and improve market share. Customer expectations are rising fast and retailers are investing heavily in becoming Multi- Channel….
