What is Narrowcasting?
We know that you may not want some of your videos to be accessible to any old web surfer. That’s why mDialog offers Narrowcasting, which allows you to publish a channel to as few or as many people as you like. When you add their e-mail address to the list of recipients for your Narrowcasted video, they’ll receive an e-mail with a password to access the content.
Narrowcasting is an industry term that stands for digital signage. Narrowcasting in public places is a growing trend in advertising. The concept means delivering highly targeted and customized messages to audiences in public locations at scheduled times. Usually, this is accomplished with a networked multimedia system allowing rapid production, customization, distribution, and playback to multiple locations on display devices such as televisions, plasma display panels, and liquid crystal displays (indoors or outdoors). The advantages of narrowcasting over traditional media include lower production costs, greater flexibility, and more attention-grabbing visuals. What are narrowcasting networks? Narrowcasting networks are a new type of digital media designed to reach targeted portions of the public. They employ selective broadcasts of media-rich content to a variety of types of “receivers”. These receivers are typically some form of television, computer monitor, or flat screen display su
Narrowcasting is a catchall term used for communications such as radio or television signals that are limited to subscription customers or otherwise prohibited from being broadcast. Broadcasts are transmitted to the general public, available for any general receiver with the capability to capture the signal(s). Narrowcasting is directed to a particular audience via proprietary equipment and encryption, or by some other discriminatory means. One of the most common examples of narrowcasting is cable TV. The encrypted signals can only be viewed on a TV by first running through a descrambler provided by the cable company for a monthly fee. Another example of narrowcasting is satellite radio. Satellite radio is commercial-free radio, requiring a proprietary receiver or tuner. Satellite radio is also a paid subscription service, but narrowcasting doesn’t always involve a fee. The Internet itself encompasses both broadcasting and narrowcasting. Websites that are open to any visitor without re
Narrowcasting has traditionally consisted of a specific set of information delivered to a particular group of individuals. Examples of this definition are television and radio transmissions, although in recent years the term has evolved to incorporate a new meaning: content delivered across a digital signage network. The qualifications for this new definition are based on the fact that narrowcasting across digital signage and similar products have become a powerful advertising tool, giving new power and adaptability to the narrowcaster and allowing for a more targeted end-user experience. By using these technologies to identify consumers, advertisers and marketers can apply a more direct strategy for delivering content to their audience.
