What is next for Tiger & GM as they head their separate ways?
General Motors is in survival mode, they’ve already eliminated their ad spending on the Superbowl. I expect them to continue to slash non-essential marketing costs, so all of their sports sponsorships will be in jeopardy. They are saying they are still committed to sponsorship of the 2010 Vancouver Olympics, but I wouldn’t cash that check yet if I was VANOC. GM is going to have to make some very tough choices with their marketing expenses, and some of the decisions they might not get to make themselves. I expect Tiger Woods to rebound from this setback rather quickly. This is the off-season for golf and Tiger is not coming back until The Masters in April. But assuming his knee is fully healed by then, he should pick up where he left off as the most dominant golfer in the history of the sport. That means that by the end of 2009 new sponsorship deals will be lining up to get a piece of Tiger, even in a down economy. How would Tiger look in a Lexus as a pitchman for Toyota? Or perhaps he
