What is Predictive Customer Lifecycle Management (CLM)?
The purpose of Customer Life-cycle Management (CLM) is to maximize both customer retention and profit. CLM differs from CRM in the sense it emphasizes time-varying nature of customer management. CLM process starts with marketing research analysis and customer acquisition followed by conversions, up-selling, re-selling, cross-selling, and more importantly churn management. It attempts to maximize utilization of customer potentials which is the most important resources in business.
