What is preventing the Sign Industry from making these improvements today?

The existing language in the Unified Land Development Ordinance prohibits billboard owners from performing routine maintenance and upkeep on their existing inventory. However, the ordinance currently requires signs to be kept in "a good state of repair", while prohibiting structurally alterations. This contradiction creates confusion not only for the industry but also for the City Inspection Department. What's different with this proposal from previous proposed changes? Following Planning Commissions recommendations, City Staff is suggesting all existing non‑conforming signs can be maintained and replaced. The change is intended to provide a way for all existing signs to remain, provided they are maintained in good condition. What improvements can a billboard owner expect to make on a non-conforming sign? As now proposed, all of the structural components including wooden or steel supports for the message area may be replaced. Wooden poles may be replaced with wood or upgraded to ...