What is Reeboks relationship with the National Hockey League (NHL)?
Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic “on-ice” game jerseys to all 30 NHL teams. Reebok has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams, and exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.