What is required in a Branding Strategy?
Branding is not just a logo or trademark. It includes many components that work together to form a brand concept. Their management is part of the brand development strategy. Brand positioning and use are approaches to branding management. Identity, image, personality, essence or soul, character and culture are the components of a brand. You can refer to this source to find out more
Brand identity helps establish a connection between the brand and the customer, creating a valuable offer that includes functional and emotional benefits.
Brand image is a key component in creating a clear and recognizable brand identity in the market.
