What is Sales Force Automation (SFA)?
Sales Force Automation (SFA) is one of many newer buzz-words in business today. SFA is essentially a system of managing and tracking the sales activities for an individual or for a group of sales professionals. This system allows easy review and retrieval of sales related activities and communication for a specific person, company, or even a specific transaction. The system itself is an established series of steps or business rules designed to provide a structured, repeatable process for managing sales. In the grand scheme of business processes, Sales Force Automation typically falls between Contact Management (the managing of contacts and related information) and Customer Relationship Management (managing all customer information including ordering, invoicing, accounting, support, etc.). When talking about Sales Force Automation you will often find the discussion moves directly to software programs designed for the purpose. In our business environment today Sales Force Automation and
Related Questions
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