What is Search Engine Marketing?
Search engine marketing (SEM) is a set of measures aimed at increasing website traffic by its target audience using search engines. With the help of search engine marketing, you can attract only the audience that is itself interested in purchasing the goods and services of the customer.
Search engine marketing is the process of promoting a website through Internet search engines. The goal of search engine marketing is to increase the amount of traffic to a particular website by raising its visibility on search engine result pages. There are a variety of ways that a company can implement search engine marketing. There are opportunities for paid placements, context advertising and paid inclusion. The most common form of search engine marketing is search engine optimization. Search engine optimization is the process of writing and editing the content of a website so that the website will receive more visitors and to ensure that the visitors to the website will be potential customers. The content of the websites as well as the HTML coding of the website are edited. The importance of using the proper keywords when optimizing a website cannot be overemphasized.
Search engine optimization is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases. At the core of optimization is keyword research. In order to obtain search engine visibility, you must use words and phrases that your target audience is typing into search queries. These keyword phrases must appear frequently and prominently on your web pages. The results of keyword research can also be used for planning pay-per-click search engine campaigns. Optimization also involves allowing search engines easy access to your keyword-rich content. That can be done by creating a search-engine friendly web site, which is often the least expensive option. Or sites can give access to content by participating in paid inclusion programs.
What is search engine marketing? It is a global term that refers to all the different ways you can market a site on the zillion or so search engines out there. In truth, it is a catch all term for most people who know they should probably have a website, but not much more than that. It is like walking up to a real estate agent and saying you need a house.
