What is Search Engine Marketing?
Search engine marketing, or SEM, is a hot topic among those who have business Web sites. And for good reason. The majority of Internet users use a search engine to find what they want. For most businesses, search engines are the biggest and most valuable sources of traffic to their Web sites. When google_ad_client = ‘pub-2905054723170537’; // substitute your client_id (pub-number) google_ad_channel = ‘3393335763’; google_ad_output = ‘js’; google_max_num_ads = ‘3’; google_ad_type = ‘text’; google_feedback = ‘on’; google_targeting = “content”; your site appears in a user’s search results, it’s free advertising for you. There are two parts to search engine marketing: search engine optimization and paid search. Search engine optimization, or SEO, comprises all the tactics you should use to make sure that your business Web site appears on the first page of search results — or, at least, as high up in the search results as possible. (If you have a lot of competition, this can be an everlast
What is SEM & SEO? Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting. What are Pay-Per-Click & Pay-For-Inclusion programs? Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results. (Refer to Diagram in Appendix 1) Pay-for-incl
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