What is Search Engine Marketing?
Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Internet Marketing are all very similar. SEO, SEM & Internet Marketing are all processes that help increase the amount of visitors to a website through search enginges, using targeted keywords and phrases that are pertinent to your business.
Search engine marketing, is the process of marketing a website in the results of a search engine. To market your business effectively on a search engine it is optimal to have your website show up on the first page of search engine’s listings. Most importantly in search engine marketing is to have your website to appear when users do a search for the products or services you sell. Search engine marketing is a very targeted form of marketing, and is great for attracting new qualified visitors to your website. There are 2 ways a website can rank in the search engines the first is through organic search listings or sponsored search listings.
