What is Search Engine Optimisation and How Can You Use it to Your Advantage?
There is a lot of hype about search engine optimisation or SEO on the internet these days, sometimes being portrayed as some kind of mysterious secret that, if discovered will result in ultimate riches. The real success lies in the ability to understand SEO and use it to your advantage. Search engine optimisation involves the necessary steps that you have to follow in order to have your website appear in the search engine results on Google or Yahoo for instance, when people are searching for something on the Internet. It is very unlikely that your website will rank if you have not followed the required steps. The key to success in search engine optimisation is to have as many links to your website as possible and to make sure that the link text linking to the website contains the exact highly targeted keywords that you intend to rank for. It is important to find out what keywords people are using to search for the information or product you intend to offer and the amount of competition
