What is Sensational?
As noted in the description of the matrix (see Section 4.3 ), the ‘Sensational’ dimension was a subjective element. In the Sensational-Provision sector items included having the option of a number of languages for the Home Page, puzzles on the recruitment pages, a trainee chat messaging forum, and the ability to send an on-line postcard. Another example was a virtual tour of the firm’s offices, including the ability to pan through 360 degrees, and to ‘move’ between rooms. Overall, perhaps the low score for the ‘Sensational’ sector is not surprising, as traditionally legal practices would generally prefer themselves to be perceived as reputable, and perhaps even conservative (with a small ‘c’). One unexpected result was that only 29 from the 90 firms evaluated, around a third, had links to external organisations or sites. The importance of external links as part of your site is forcefully expressed by Neilson (2000, p.
