What is SEO (Search Engine Optimization)?
Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or “elements” in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic. There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site’s content. Keywords should first appear is in the TITLE section of the page’s source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or keyphrases describing the site’s product, services or content. I
Search Engine Optimization, the act of altering a web site so that it does well in the organic, crawler based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. Also called SEO or search engine optimization.
