What is SEO, SEM and Search Engine optimisation?
SEO (Search Engine Optimization) is a comprehensive development and promotion of a site to reach the top positions in search engine results (SERPs) for selected queries in order to increase traffic and further generate revenue. This landing page optimization guide will suit you
SEM-paid advertising that is shown in search engine results, above and below SEO results
SEO (or search engine optimisation) is a form of online marketing. It is sometimes called SEM (search engine marketing). Basically it is the process of making the content of a web site highly relevant for both search engines and searchers. It ensures that when a search engine sends a visitor to your site they will see information that is relevant to their search. A properly optimised web site can lead to a site gaining top positioning for relevant words or phrases.