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What is spamming and cloaking? Are they unethical?

April 26, 2017cloaking spamming unethical

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What is spamming and cloaking? Are they unethical?

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Spamming is stuffing keywords in areas of your website- title tags, alt tags, meta data, etc. Mirroring websites, having more than one domain name featuring the same site, is also considered spamming. Cloaking is the act of trying to trick the search engines by placing web pages of data that they can read, but are not visible on your website.