What is the #1 skill you need to run a successful bath and body business?
Without this most valuable skill, all businesses are doomed to fail. With this skill, though, your chances for success are astronomically improved. This skill is at the heart of every business from the smallest card table at a craft fair to, well, Bath and Body Works! Before you read on, try to think of what it might be. Is it creativity? Or problem solving, positive attitude, innovation, persistence, or a strong work ethic? No, although those are strong contenders for #2. In my experience, the most important skill for a business owner is selling. If you cannot sell, you don’t have a business. Instead, you are just “playing business.” It may seem obvious, but if businesses cannot get enough sales, they go out of business. They may have everything else – a great location, good looking packaging, lots of walk-in traffic (or website traffic), unlimited startup capital, fantastic products. But if they don’t exchange those products for money, they are not a successful business. Don’t let th
