What is the Advertising expenditure ?
The local level advertising expenditure is borne entirely by the PT Franchisee. The PT-HQ does not participate in that. However, we will provide you with standard artworks, collaterals of all kinds, poster designs etc. We will also advise you about all the aspects of local level advertising. We will indeed expect our Franchisee to spend enough to attract enough. Further specific details will be provided when you are selected by us as our franchisee. National Level advertising is done under the National Brand Building Fund (NBF) for which all centres contribute a fixed percentage. Also note that our website is a great hit with our students all over India, and drives business to all our centres.
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