What is the Animal Welfare Approved programs commitment to the consumer?
It is very important to Animal Welfare Approved that a consumer who chooses a product with our label can be assured that our first priority is the welfare of the animals, and that no money spent on an animal product carrying this seal will end up supporting a person or entity raising a few animals humanely while raising other animals under a different set of cruel production standards. We believe that supporting dual production operations is a dishonest and deceptive approach that allows those engaged in cruelty to increase their profits and trick consumers.