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what is the Antone Gonsalves Apple appears to be turning to chip design to develop?

April 26, 2017antone appears Apple chip design develop Turning

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what is the Antone Gonsalves Apple appears to be turning to chip design to develop?

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Apple appears to be turning to chip design to develop unique features for the iPhone, iPod Touch, and future mobile products, a strategy that experts say would play to the company’s strength as an innovator. Ever since Apple bought PA Semi, a maker of low-power chips, a year ago, experts have said the company is likely to become in time the designer of its own mobile processors, which could deliver capabilities that Apple rivals would have difficulty imitating. Today, Apple works with Samsung Electronics in customizing off-the-shelf ARM-based microprocessors for the iPhone and iPod Touch. Other indications that Apple is moving deeper into chip design include the hiring spree the company has been on. A recent search of the networking site LinkedIn by The Wall Street Journal revealed more than 100 people working for Apple with past expertise in semiconductors. The employees include veterans of Intel (NSDQ: INTC), Samsung, and Qualcomm (NSDQ: QCOM). Sources: