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What is the attachment on the front of the Epson, Olympus and Canon cameras for?

cameras canon Epson olympus
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What is the attachment on the front of the Epson, Olympus and Canon cameras for?

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The patented PhotoMed flash atachment is designed to balance the light from the camera’s built-in flash and yield a perfectly illuminated field, regardless of the type of view or subject. By using the built-in flash, we can allow the camera to control the exposure (the amount of light) and the attachment redirects the light from the flash and balances it across the field.

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