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What is the average rate of list churn?

average Churn list rate
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What is the average rate of list churn?

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Generally speaking, each year email marketers can expect to lose roughly one-third of their email addresses to list churn, or list attrition—whether it’s from bounces, unsubscribes or spam complaints. Marketers with stronger brands or stronger email programs will see lower rates of turnover.

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