What is the basic difference between market research conducted by different organisations and the image audit?

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What is the basic difference between market research conducted by different organisations and the image audit?

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Generally market research is being done for consumer products. In this case, target audience are not having any fear or reservation about their views on the product. In the Image Audit, we conduct an audit of the perception of the employees, who are really afraid of giving out their views to others for their personal reasons. In the market research, identity of the respondent is not an issue. In the image audit, identity is kept anonymous. Image Audit deals with a highly sensitive issue and it is mind oriented. If not administered carefully, the target audience will not come out with basic perceptions.

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