What is the best way to package PSAs to maximize usage?
Depending upon your budget, you can spend more than $10 each for just the TV package in which your PSAs are sent to stations, but we do not believe overly elaborate packages increase usage, and in fact, can actually have a negative impact on how they are viewed by gatekeepers. Keep in mind, by definition, you must work for a non-profit or governmental agency to qualify for PSA airtime and space. If you produce very expensive packages, the media may wonder if you are using your organization s resources judiciously. For our clients, we use the very lowest cost, highest impact packages we can produce with the goal of using our distribution budget to target the maximum number of outlets. For samples of how we package client PSAs, send an email to bill@goodwillcommunications.com.
Depending upon your budget, you can spend more than $10 each for just the TV package in which your PSAs are sent to stations, but we do not believe overly elaborate packages increase usage, and in fact, can actually have a negative impact on how they are viewed by gatekeepers. Keep in mind, by definition, you must work for a non-profit or governmental agency to qualify for PSA airtime and space. If you produce very expensive packages, the media may wonder if you are using your organization s resources judiciously. For our clients, we use the very lowest cost, highest impact packages we can produce with the goal of using our distribution budget to target the maximum number of outlets. For samples of how we package client PSAs, go to www.goodwillcommunications.com/CSP_CC_ChecklistsTemplates.aspx.
