What is the Billboard ID field used for?
When a billboard owner puts their inventory on the BillboardPlanet system, each billboard face will be assigned a unique ID known as the BillboardPlanet ID (BP ID). If this BP ID is entered into the Billboard ID field the user can view and/or print the electronic fact sheet (e-Profile) of the particular billboard face. This tool can serve as an excellent marketing tool for the billboard owner, and allows ad agencies quick access to the details of a billboard face. To view the e-Profile a password is not required, only the appropriate BP ID.
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