What is the BrandSpark American Shopper Study and how is it connected to the Best New Product Awards?
As part of the survey that determines the winning products, consumers are also asked a series of questions regarding their attitudes towards new products, family life, health issues, the environment, food and much more. They are also asked about their attitudes towards the current economy and how this has and will affect their shopping habits. We also track how consumers are adopting new media. This makes it one of the largest surveys available on the Principal Shopper which is simultaneously conducted in Canada allowing us to track key differences and similarities between Americans and Canadians. We share the results of this valuable study with participating companies and well respected media outlets.
