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What is the checkoff doing in the way of new product development?

April 26, 2017checkoff doing product development

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What is the checkoff doing in the way of new product development?

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With the help of checkoff-funded research and development during the last 10 years, more than 2,500 new beef products have been introduced, many to meet increased consumer demand for convenience. Some examples include: Hormel’s Beef Roast Au Jus, Stouffers Skillet Sensations Homestyle Beef, standing beef sandwich and many others. Now in testing are products like the new Beef Snackwich, Mini Burger, Cheeseburger-On-A-Stick, or Steak and Egg Breakfast Bites, which wouldn’t have happened without checkoff investment.