What is the current market share of Sony Digital Cameras in Nepal?
Sony’s Cyber-shot is the Asia’s No.1 best selling compact digital camera (Source: GfK Retail Audit Report, Compact Digital Still Camera, Jan 2007 to Mar 2008 (15-months cumulative) for 11 Asian countries , namely, China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam). Although there is no independent report on market size and share for Digital Still Camera, our market study has shown, Sony is the clear market leader in Nepal. What will be the target customers? Have you done any research or any market survey before launching your product? There is a Cyber-shot to suit everyone. The T Series is for the fashionable, sophisticated and stylish. It’s for those who demand a camera that is high-tech and trendy at the same time. The W Series is for families looking for a reliable camera. The H Series is a ‘prosumer’ camera that straddles the line between DSLR and compact camera. It is for people who want to get more out of their camera, playi