What is the difference between a compiled list and a response list?
A. As the term indicates, a compiled list is a list of names that is compiled from an existing directory or other source of public information. Home owners, credit card users, auto registrants, members of the AMA etc. A response list is created from people who have responded in someway to an advertisement, either by purchasing a product or service or by making an inquiry for more information about a product or service. Because people on response lists have indicated their interest, the list that contains their names will probably pull better for specific sales offers then will a compiled list. DAJ Direct manages, and brokers both types of lists.
Compiled List – These are list of people or business that are built from published, public sources such as yellow pages and phone books. These lists are the best source for reaching large groups of people or business. The trade off of compiled list is response rate. This is normally lower than a response list; however, the price of the list is normally lower than a response list. Response List – These are list of people that are proven direct mail buyers, responders, and subscribers. These names have been pulled from an actual response from the consumer that have been gathered from magazine subscription, shoppers of certain stores or companies, buyers of certain products, attendees of seminars etc.
