What is the difference between a GIFT CARD and a STORED VALUE CARD?
There is no difference in the functionality of the cards, both are pre-paid value cards. With the gift card, the customer is excited about a slick, state of the art gift-giving solution that allows the receiver to actually choose the gift. The merchant benefits from replacing an obsolete paper gift certificate program with today’s technology, electronic processing. With the stored value card, an emphasis is placed on enhancing the individual customer relationship through the use of incentives and an optional, associated rewards program. (Back to Top) d) How does the Gift/Stored Value card work? A customer enters the merchant’s establishment and asks to purchase a gift/stored value card. The merchant takes a gift/stored value card from inventory and activates it for the dollar amount desired, by swiping the card through the POS terminal. The card is now ready to be used at any participating store locations. (Back to Top) e) Will I be able to utilize my existing equipment? At this time,
