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What is the difference between a line ad and a display ad (print ads only)?

April 26, 2017AD Ads display line print

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What is the difference between a line ad and a display ad (print ads only)?

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A line ad is a largely unformatted block of text, without paragraph divisions. A line ad appears as you would expect a traditional classified ad from a newspaper to look. Display ads are “boxed ads,” featuring larger text, more formatting, and also offer the opportunity to create paragraphs, bolder text, bullets and borders.