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What is the difference between a third-party and a first-party account?

April 26, 2017account difference first-party third-party

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What is the difference between a third-party and a first-party account?

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A third-party account is designed to handle firms that are sending press releases on behalf of their clients. If you manage several companies, the third-party account option allows you to handle each independently, from a single log-in. A first-party account is a person or company which is sending out its own press releases directly, without intervention from anyone else.