What is the difference between corporate identity and branding?
Identity and brand are, indeed, concepts from the same area – marketing. Together, they play a leading role in shaping the company’s image. Concepts act as external attributes of the company and are the hallmark of a particular brand. Brand and identity development is carried out by professionals and experts.
Nowadays many people use different things to draw attention to the company. Here’s an example from the Gulf Coast Western
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Branding is a process that helps make a brand unique. Corporate identity is a set of visual elements that distinguish one brand from another. You can read more about MediaOne Branding here to understand the basics and concepts
Although there is a very thin line between these two terms, the difference can be found in two words…Image (identity) and Feeling (branding). Identity can be defined as the visual representation of your company or organization. The foundation of identity is a logo which usually contains a name and a unique logomark. Other important elements of identity include business cards, letterhead and envelopes. Other aspects of identity can extend to marketing materials such s brochures, postcards, point of sale signage and other advertising items. Branding is the cultivation of a feeling. Marketing agencies usually take on this responsibility of creating a desirable emotional response to your company, products and services.
