What is the difference between direct selling and direct marketing?
A. Direct selling is selling a product or service in either a person-to-person or party plan method. Direct marketing is catalogue sales.’ =================================== FROM THE DSA SITE at http://www.dsa.org/selling/faq.htm#multilevel ====================================== ‘Q. What is the difference between direct selling and multilevel marketing? A. Direct selling refers to a distribution method, whereas multilevel marketing refers more specifically to a type of compensation plan found in direct selling.’ Melaleuca operates under the trademark of Consumer Direct Marketing. Again, the DSA defines direct marketing as ‘catalog sales’. Melaleuca customers are referred to the company by Independent Marketing Executives who are also customers of the company. The independent marketing executives are not distributors, but are representatives. Customers select their products from a catalog shipped directly to customers by the company, and contact the company directly to place an order.