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What Is the Difference Between Franchising & Licensing?

April 26, 2017difference franchising licensing

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What Is the Difference Between Franchising & Licensing?

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Franchising is one of the most popular business formats today. Popular name brands such as McDonalds and Subway are international franchise name brands. All franchise agreements are licensing agreements but not all licensing agreements are franchises. The Federal Trade Commission (FTC) has outlined franchise rules and regulations in the United States.