What is the difference between internal marketing and external marketing?

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Loyal Patient Rewards is an internal marketing program designed to generate additional revenue and profits for your practice by communicating frequently and cost-effectively to your existing patient base and rewarding them for healthy, profitable behaviors. Internal marketing efforts generate more activity and spending by current patients, and produce high quality patient recommendations (good patients tend to know others like themselves and recommend other good patients to your practice). External marketing is generally designed to solicit new patients and often relies on space ads or other forms of paid media. Historically, new-patient acquisition marketing is much more expensive than internal marketing. It often produces less loyal, less valuable patients. For example, external marketing ads featuring free cleanings or X-rays often attract bargain-seeking patients who will be more likely to leave your practice for the next free offer. In addition, external marketing efforts that ... more
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