What is the difference between Lucid Production and its competitors in the digital market?
Most mastering houses that are my immediate price competitors have several flaws: they lack the extremely high end monitors necessary to do effective mastering work, they use presets, and they are either a) inexperienced, or b) have a volume based business model that means they don’t treat each individual project with the time required to bring out the best in its sound. The monitors are really the most important issue. If your monitors aren’t up to speck, you literally can’t hear frequency problems, or digital distortion, and therefore cannot correct the flaws. Sure, you can ‘make it louder’ and look at a frequency analysis and ‘guess’ how it sounds, but volume and guesswork usually result in an imperfect product. At Lucid, we use some of the highest quality monitors on the market [Devore Fidelity 7.1’s] and we also use a range of cheaper speakers and headphones to test the translation from quality to crap. Furthermore, we don’t farm out our projects to inexperienced engineering inter
