What is the difference between natural and artificial flavours?
A natural flavour is a combination of naturally derived aroma chemicals and/or essential oils. We use only the finest raw materials from around the world in creating our natural flavours. Though natural flavours are more expensive than their artificial counterparts, they provide the very best flavour quality. Using natural flavours also allows you to maintain a clean label declaration. An artificial flavour is a man-made reproduction of a natural flavour. Our chemists use the latest flavour technology to produce artificial flavours which are chemically identical to the flavour compounds found in nature. Even though the very same chemicals are used, they must be classified as artificial because they have been manufactured rather than extracted from nature. Many artificial flavours also have a large natural content, but still must be classified as artificial because they are not fully derived from natural sources. An advantage of artificial flavours is their heat stability and performanc