Rote rehearsal involves repeating something over and over to keep that info in short-term memory longer. However, once you stop repeating it, the information will quickly fade away. If you want to retain information longer, you’ll need to use elaborative rehearsal. This is a technique used to move information from short-term memory into long-term memory for permanent storage. It involves linking new information in short-term memory to old information already stored in long-term memory. For example, if you are learning a new concept in school (e.g. the definition of episodic memory), then you may want to think of your own example of an episodic memory.