What is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

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What is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

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Melissa Kipp

There are five basic differences between search engine marketing and search engine optimization. Firstly, SEM deals displaying the advertisement whereas, SEO deals with the designing and programming of a web page.

Secondly, SEM requires planning strategies whereas on the other hand SEO requires technical and procedural application.

Thirdly, specialist of SEO requires deeper knowledge whereas SEM requires broader understanding.

Fourthly, experts of SEO consider programming and web designing on the other hand SEM experts do not consider these things.

Fifthly, SEM deals directly with the search engine administration whereas SEO is not required to so anything such.

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BeckyH

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SEO promotion implies measures aimed at increasing positions in search results. In other words, SEO is a set of actions for external and internal site optimization, the nature and quality of which affects the ranking of sites by search engines. SMM is a social media marketing and promotion system.
I would say that SEO is a better investment because it can guarantee a good and long-term result. Request SEO consultation to find out more

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SEM consists of placing paid ads in the Paid or Sponsored Links sections of the search engines. SEO consists of updating your web site (title text, meta tags, content, links to other sites, etc.) which will affect your ranking in the Organic (Free) listings section of the search engine. Making these changes will affect (positively or negatively) how a search engine ranks your site versus other sites with similar content. Changing the content of your web site will have no bearing on where your ad appears in the Sponsored Links section. SEM has clear financial metrics you pay for the ad and you can see how many new customers you convert. SEO can have tremendous benefits, but is much less predictable in its results.