What is the difference between the “chasing arrows” symbol and the 100% recycled paperboard symbol?
More than 30 years ago, the “chasing arrows” symbol was introduced to identify packages made from 100% recycled paperboard. Without trademark protection, many companies began using the symbol to indicate that either the packaging was recyclable or made of recycled materials, and eventually it became part of the public domain. RPA-100% created the 100% recycled paperboard symbol in 1995 to clearly communicate to consumers that 100% recycled paperboard is used in the products they purchase. The symbol is consistent with the Federal Trade Commission guidelines for the use of environmental marketing claims, and RPA-100% works actively to protect the trademark.
