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What is the difference between the definitions of “retail” and “mass market”?

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What is the difference between the definitions of “retail” and “mass market”?

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We recognize that certain encryption products are distributed through various channels, making it impossible, in practical terms, to control who the end-user may be. We have accommodated several of industry’s aims by creating a new regulatory category called “retail”. While the “retail” and the category “mass market” are not equivalent, the retail definition includes significant flexibility. In practice, many products are classified as retail.

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