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What is the difference between the results of an advertising campaign and a Public Relations campaign?

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What is the difference between the results of an advertising campaign and a Public Relations campaign?

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Advertising is space that you purchase on a specific day in a specific publication or on a specific station. Public relations generates editorial coverage in one or more publications or on one or more stations on dates and in locations that suit the readers or viewers. With advertising you have control over the size and content of the ad but many readers will not pay a great deal of attention to advertising. With editorial, generated by public relations, you have less control over when or where your information appears but when it does appear it attracts more reader attention.

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*Sadly, we had to bring back ads too. Hopefully more targeted.