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What is the difference between the two types of web sites/pages I can reference from my ads?

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What is the difference between the two types of web sites/pages I can reference from my ads?

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Each of your ads can reference and link up to two types of web sites/pages. The common web site address that you reference on your registration form is relevant if you have your own site that handles multiple properties. This would apply to a realtor’s site or to someone that might be trying to sell multiple properties and has them combined within one web site. If you reference this common site on the registration form, the link is supplied automatically on every ad you enter. On the other hand, if you have a web site that is dedicated to one piece of property, you should reference this site only on the “Place An Ad” form when you post the ad.

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*Sadly, we had to bring back ads too. Hopefully more targeted.