What is the Eunos Roadster?

eunos roadster
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What is the Eunos Roadster?

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Eunos Roadster was the Japanese home market brand name of the car sold as either Mazda MX5 or Miata elsewhere. Recent revised models (since 1998) have been called Mazda Roadster. The “Eunos” brand name was intended to be Mazda’ s premium brand, much like Toyota’s Lexus, Nissan’s Infinity or Honda’s Acura brands, only it never really took off, with just a limited (and eclectic) range of models sold mostly in some Asian and Australian markets. Interestingly, Citroen models were marketed through Japanese Eunos franchises.

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