What is the focus for LG Electronics as of now with regards to the Indian operations?
We want to be a name to reckon with when it comes to the telecom sector. Everyone knows what LG is but still people dont associate us with telecom and we want to change that. We are envisioning ourselves to be one of the top five worldwide handset makers by 2005. The company is also planning to fulfill its vision by developing new products such as CDMA, 3G and GSM handsets and by aggressively advancing further into the international markets. We have set aside a budget of $ five, million major portion of which would be used for promotional activities. One thing, which separates us from our competition in the handsets arena, is that we have always thought of the mobile market of handsets as the fashion market so we emphasize on design and quality while our competitors focus on cost and cost cutting. We have already bagged the Reliance order for CDMA handsets worth $ 100 million and we firmly believe that quality should be maintained and this is the reason that we are going to provide cus
