What is the future of e-tailing in India?
About three per cent of the Rs 1800 crore retail market for music and books in India will come from e-tailing by December 2000. If the differences in the quality of infrastructure are improved and Internet spread is increased, then there is potential to take that figure to 15 to 20 per cent and six per cent in groceries. What are the constraints to the growth of e-tailing in India? Customer credibility and security of transactions are the most important aspects for the survival of an online store. Apart from small number of Internet users (15 lakh) in the country and mixed quality of lines, investing in reliable back-end logistics systems to ensure prompt delivery is critical.Our logistics is taken care of by Bangalore-based carry and forwarding agent Catalyst and Blue Dart deals with the ultimate delivery. To build credibility, if we are not able to source an order, we offer a free alternative. And even though we commit delivery within 72 hours of placing an order, 80 per cent of our
