What is the impact of logos on a brand?
The logo is one of the most important elements of the company’s identity. It serves primarily to identify the company in the market, creating a visual image of the brand before getting acquainted with the service or product. I run a small fitness center and know firsthand how important the company logo is. I turned to the best designers to create logos for fitness. I was offered several options for logos, and then I chose the best one. Now all our clients know us by our logo.
The logo has a great impact on a brand as it helps customers to recognize what company they address. In my opinion, the logo is essential for every business. And it should be mentioned, today it is possible to create a logo without hiring professionals. Modern logo makers allow doing it without any issues. Moreover, a lot of them are available for free. If you are interested, there is a good review on https://www.beautifullife.info/web-design/10-best-free-logo-makers/
I have a client who prefers a logo that has been used for the past 15 years. I believe it’s beyond time to update the logo to match not only the client’s business and audience, but the desired brand the client wants. I have two examples of logos. I’m looking for some critique and guidance towards how to “encourage” a client to make that change. – Example 1 – Current: http://www.dennisdeacon.com/images/logo-sunstone-present.gif – Example 2 – Proposed “Direction”: http://www.dennisdeacon.com/images/logo-sunstone-refined.gif Note that the direction example is just that, not a proposed logo or even a draft, just a more refined direction to head towards. About the client’s business & audience: Seller of niche travel products in the adventure cruise genre. Most packages are in the moderate to very expensive range. The audience is primarily affluent, wealthy, or at least financially stable individuals, 50+ in age. Any thoughts, comments and guidance is much appreciated. Note: I’m not looking
