What is the importance of Trademark in doing business in Canada?
In developing countries trademarks are not treated with the same degree of understanding and respect as they are in industrialized countries like Canada which have a more sophisticated market place. Many businessmen coming from developing countries under estimate the importance of trademarks in Canada. In an advanced economy like Canada there are more products and services and they are of higher quality. To compete in such market, the manufacturer or service provider has to ensure that highest standards are observed. It is also important to distinguish your product or service from others. To achieve this objective a trademark is often used and registered. A trademark is usually a brand name which is sometimes used with and sometimes without a logo or a mark. Examples of most widely known trademarks are McDonald and Coca Cola. The name itself, the manner of writing, colour and the logo are all part of their trademarks. McDonald identifies its service and fast food products with its name
