What is the industry doing to combat litter? Isn most litter PS stuff?
A widely held misconception is that litter is a problem caused by specific materials themselves rather than aberrant consumer behavior. The unfortunate reality is that some people improperly dispose of materials by littering. Littering is a matter of behavior; people who improperly discard materials into the environment usually do so because they don’t think or don’t care. Attributing the litter issue to one particular packaging material does not solve the problem because another type of packaging will take its place as litter unless behavior changes.